No But I Saw The Trailer
As the cost of making movies climbs from impossibly high to surrealistic, trailers are more important than ever. The two-minute come-ons whet the appetites of moviegoers and create “buzz,” Hollywood parlance for word of mouth. The handful of top advertising houses that specialize in making trailers charge as much as $300,000 to make one, but studios get a big bang for the buck: analysts say the trailer’s fraction of the average $11....